α-carotene and β-carotene are orange-yellow pigment found in carrot and pumpkins. Due to its high safety factor it has been used as colouring for foods, beverages and cosmetics.

The body uses α-carotene and β-carotene to form as much Vitamin A as the body needs and then additional carotene acts as an antioxidant and supports cell to cell communication that controls healthy cell growth.